La Petite Caravane: The Art Of Wrapping

01Jun11

Clothing design is important, presentation is also important. I am not Japanese, but do believe in giving a gift form plays an important role.

Tissue paper may be easy and is most often used by retailers to present their clothes, but I want to be more personal and find a wrapping idea that lasts longer than the two minutes of tearing.

Beautiful presentation does not require complex materials or design. Nothing beats, for example, wrapping a gift in simple brown paper with a beautiful colorful ribbon.

For La Petite Caravane, I have created cloth pouches for the clothes.

Hand-sewn by myself, the pouches are made from muslin, the same fabric used to make a toile, the test garments constructed in the final stages of designing clothes. I enhanced them with a touch of color from leftover fabric used in the collection.  To add more color contrasts, I overlocked around the entire pouch in colorful threads. Green will be this collection’s color of thread.

Intended for use beyond presentation, I have designed the pouches in a shape that has always been useful for me, especially when traveling. I often recycle cotton or linen pouches for various reasons, such as packing my clothes, wrapping notebooks, postcards or even separating shoes from clothes in baggage.

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