Vogue: Zara of 1950s fashion

28Mar11

Vogue readers today want to know where to buy the latest Dior or Lanvin, but a previous generation wanted to sew them.

Before the Zara-era, the only way for most women to access haute couture was making it themselves.

Reading an October 1951 British Vogue given by a cousin, I was struck by the detailed fashion lexicon that would confuse most readers of today’s magazine.

Captions include technical details written in seamstress language: “The waist is under the armpits, marked by a martingale” or “The waist is around the hops, clasped in a middly line”.

Personally, I appreciate the guide when reproducing clothes from the era. Sad that future generations will not have these clear guides to help them to reproduce their own Zara-era fashion.

A few further examples, of construction for the Paris collection:

Skirts: “back buttoning overskirt: Desses”, “Centre-back pleat open to waist: Dior”, “Widely flared from widely belted waist: Fath”,

Sleeves: “Straight, loose from drop shoulder: Balenciaga”, “Centre seam, running up-to-neck: Castillo at Lanvin”

Jackets: “Scooped-out jacket, bulky scarf muff-ends: Schiaparelli”

Neck-bodies: “Double breasted high-waist: Schiaparelli”



No Responses Yet to “Vogue: Zara of 1950s fashion”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 1,141 other followers

%d bloggers like this: