Joanne Ooi: Flat World And Creativity
My friend Joanne Ooi, former Shanghai Tang creative director, gave a passionate talk about creativity in the Internet-era at TEDx Pearl River this weekend. Among the many points she raised was one that had particular resonance to me about creativity.
Thanks to the Internet, creative people have access to so many ideas that they tend to follow trends based on what they have already seen online, rather than produce original work.
Joanne joked about how the companies that copy the latest fashion designers, like Zara, now end up being copied themselves. In other words, creative people are copying the copiers, killing creativity.
Filed under: Design, Fashion | 3 Comments
Tags: Joanne Ooi, TEDx, TEDx Pearl River